Meet the Team

Learn more about the key members of WoodCo, their roles and how they can better assist you. 

Peter GeorgePeter George
Senior Manager


Peter was born in Minister, Sheppey, County of Kent in Southern England. He graduated from school in 1981, having achieved examination grades from the University of Cambridge and Oxford. Peter apprenticed as a Carpenter & Joiner from Mid-Kent College in July 1985. He also achieved the Institute of Carpenters Examination at Associate Level and received a National Certificate in Building Studies. Having visited Texas and other areas of the USA in the 1990's, Peter and his wife Jackie relocated their family to San Antonio . He became a manager of a small business under the WoodCo name. In 2005, he took full control of the business and today, he continues to expand WoodCo. He is happy he can share his drive and success with his family. He currently serves as CFO with further responsibilities in the areas of Sales and Administration.  

Warwick GeorgeWarwick George
Senior Operations Manager


Pronounced (War-rick), is the eldest son of Peter and Jackie George and quickly followed in his family's footsteps. Warwick achieved examinations with the University of Cambridge, graduating in 2003, before moving to the United States with his parents. His ambition is seen at WoodCo, where he has been for the last several years.  Warwick has put in a huge amount of work and time into the development of the business. He has the ability to build strong relations with his clients and potential clients. Whether you are a home owner, builder, interior designer or architect, you are treated as top priority. Warwick is responsible for WoodCo's Purchasing and Production in addition to Sales and his part on the CEO team.

Gareth GeorgeGareth George
Senior Sales Manager


Gareth was born in England and moved to San Antonio in 2004. He continued his education by taking online classes and graduated following examinations with the University of Cambridge in 2009. Further studies followed, including Business Management and Sales. He is the middle child of Peter and Jackie George and an avid workaholic with a lot of input on the IT and systems side of the business. Gareth has been with WoodCo for 7 years and has no plans on stopping. Not only is he able identifying different lumber species and flooring options for your home or business, but he has a talent for graphic design. Gareth is able to make www.wooodco.com what it is today with its product classifications, page layouts and contents. Gareth is currently the Sales Manager and is part of the CEO team.

Lorraine Sites
Executive Assistant


Lorraine joined the WoodCo family in 2015. Born and raised in Hawaii, she graduated from St. Anthony’s High School in Wailuku, Hawaii in 1980. Lorraine had a varied and interesting career serving in the United States Army for 4 years until she decided to seek other opportunities. Lorraine and her husband moved to San Antonio in 2006 where she worked as an Executive Assistant for 8 years. She is currently the Executive Assistant to Peter, Warwick and Gareth, handling their appointments and contacts as necessary. She also handles all of WoodCo’ s shipping and receiving arrangements.

Debbie GeorgeDeborah George
Marketing Manager


Known in the office as Debbie, she is the youngest of the three children of Peter and Jackie George. She was born in Southeast England and moved to San Antonio when she was nine years old.  In 2012, she started working as a receptionist at Woodco where she developed her knowledge of marketing and advertising. In 2015, Debbie completed an ABM Business Management course leading her on to became the Marketing Manager at WoodCo. She now spends time developing and putting into action marketing strategies and campaigns, heading the Marketing Team and supporting the sales effort. 

Katie Trevino
Marketing Assistant


Katie, the newest part of the marketing team, is from Kingsville, Texas and moved to San Antonio in 2013. She is a recent graduate of The University of Texas at San Antonio where she received a Bachelors in Business Administration Marketing. She keeps our social media and website up to date and strives to spread the WoodCo name! 
John Baker
Production Manager


John was born in Fort Worth, Texas and moved to San Antonio in 1964 where he has been ever since. He brings over 25 years of production management experience and was lucky enough to travel the world before being sought out by WoodCo. Never thinking he would continue production management, it was the love of the projects that interested him to join WoodCo in 2013. John oversees all WoodCo production from start of the order, to helping produce the materials needed and finally loading/unloading all deliveries. 

Perry Holder
Sales Consultant


Perry was born and raised in San Antonio, Texas and attended Thomas Edison High School. Perry joined the WoodCo family in July of 2015 and brings over 19 years of flooring industry expertise. His background includes studying architecture and working for an architect as a draftsman. He has also worked with the commercial construction industry and now has settled on flooring where he takes pride in assisting builders and architects to finding their perfect products. If you’re ever interested in finding more information about WoodCo and our products, Perry is one of the team who may travel and meet with you for business presentations and ‘lunch and learns’. 

Danny Gonzales 
Sales Consultant      

Danny is a native of San Antonio, TX. He graduated from the University of Texas at San Antonio in 2009 with a Bachelors in Business Administration Marketing. Danny brings years of customer service and sales experience to the team and is always available to meet with clients at our Design Center located at 1210 Arion Pkwy, San Antonio, TX 78216. Danny works with our hardwood flooring distributors across the nation, providing them with everything they need to get the project and complete it.  His attention to details and quick response times are noticed in the hardwood flooring industry. 
Rhoda Burrows.jpg Rhoda Burrows
Accounting Manager

Mrs. Rhoda was born in Northwest Minnesota and moved to San Antonio in 1971. At a local air conditioning business, Mrs. Rhoda gained 26 years of experience in office administration, business management and accounting. Having met the Georges'  in the 1990's when they visited Texas, in October of 2012 they asked her if she would like to come aboard their staff. She gladly accepted and has been with WoodCo now for over 3 years. Mrs. Rhoda is in charge of WoodCo’s accounts where she handles all payable and receivable finances.
Aaliyah Allen
Design Intern

Aaliyah is a third-year student of Interior Design at the University of the Incarnate Word in San Antonio. Her passion is prominent in the creative ability to marry the principles of innovative craftsmanship and strategic ideations within the limitations of design. She is currently a design intern at WoodCo and a friendly face who assists with the design center and marketing efforts.